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Tips on Legit Mass Mail Distribution

Follow mass distribution guidelines from recipients' providers (Google, Yahoo, Outlook/Hotmail)
Include unsubscribe option in your mail
Use header of “Precedence: bulk” in the mass mail
Abide by RFC2822's email writing rules
Use correctly set-up, SMTP-capable mail server instead of ordinary mass mailing software that leaves a flaggable signature
Avoid using email lists bought from shady mass marketers as they may contain marked email addresses